- Audi might offload Italdesign as part of an extensive effort aimed at boosting efficiency and reducing costs.
- Reportedly, preparations are currently in progress, with an announcement expected as early as May 12.
- Italdesign boasts an exceptional reputation and stands out as one of the foremost design studios.
Audi experienced a poor performance in 2024 and has lately revealed strategies for improvement.
cut 7,500 positions in Germany
By 2029, when these reductions were unveiled, Chief Executive Officer Gernot Dollner urged the car manufacturer to “increase speed, agility, and efficiency.”
The reductions seem to be increasing as a recent report indicates that the company might list Italdesign for sale. Established in 1968, the design house quickly joined forces with Volkswagen for the production of the first generation.
Golf
and Passat.
More:
Italdesign’s Quintessenza Is an Insane Hybrid of a Pickup and Coupé Packing More Power Than an Entire Formula 1 Lineup
The company’s reputation and portfolio continued to grow and Volkswagen eventually acquired a 90.1% stake in the design house. Audi was put in charge and the remaining 9.9% stake was handed over in 2015.
Although that was merely a quick trip down memory lane,
Autonews
Union representatives informing a local newspaper stated that preliminary sales activities have commenced. These efforts apparently encompass thorough assessments and determining a valuation for Italdesign. A formal statement might be issued as soon as next week since an extensive team gathering is planned for May 12th.
There’s no information about possible bidders, but Auto News reports this.
Italdesign
utilizes roughly 1,000 individuals dispersed throughout China, Europe, and the U.S. It remains to be seen whether these employees will stay, as only time can reveal the outcome.
This statement suggests significant interest due to Italdesign’s prestigious reputation along with their skills in styling and engineering. Over time, from the initial designs of the Audi 80 and Alfa Romeo Brera to iconic models like the BMW M1 and DeLorean DMC-12, Italdesign has left an indelible mark across various vehicles. Most recently, they partnered with Nissan for a special edition model produced in limited numbers.
GT-R 50
and even introduced the
niche but memorable Quintessenza
, a high-performance coupé boasting an impressive output of 2,145 horsepower.
