Unless you’ve been hiding under a seriously lacking rock,
The Ordinary
It’s a label you’re quite familiar with. Chances are, it’s sitting in your medicine cabinet at this very moment! However, those in the loop understand that The Ordinary’s
parent company, Deciem
is a goldmine of innovative brands that remain surprisingly under-the-radar, even with The Ordinary’s widespread recognition.
Last year, Deciem unveiled
LOoPHA
, a contemporary perfume label to fragrance your daily routine. Consider sensory hand and body cleansers, along with upcoming body serums and delicately scented hand and body mists featuring refined aromas such as
Oud + Amber
A hazy mixture of fragrant oud, soothing amber, zesty bergamot, and creamy tonka bean)
Broadleaf Forest
(as the title implies, a fresh blend of cedar, earthy patchouli, and invigorating vetiver)
and Chalk
A nostalgic, distinct fragrance idea realized through notes of mint, freshly picked saffron, sweetened anise, and powdery musk.
For our beauty director Jacqueline Kilikita, the body washes have rapidly taken center stage: “It’s not only due to their style and affordability,” she explains — all products are below $20, FYI — “but also because I believe their fragrances measure up to those from high-end perfume labels.”
Oud + Amber
Her preferred scent is described as “a delightful blend of sweetness and smoke in an eau de parfum that stays on the skin. Just one spray on a loofah suffices for a full-body clean; it works so well, plus it can be used as hand soap too.”
Lavender & Amber Hand & Body Wash
, $18
Broadleaf Forest Hand & Body Cleanser
, $18
The reason LOoPHA’s body washes stand out is because they are mild enough for Kilikita’s skin prone to dermatitis, preventing further dryness or irritation—all due to their carefully chosen ingredients.
Similar to The Ordinary, LOoPHA focuses on cutting-edge, efficient ingredients with an emphasis on transparency—a hallmark of Deciem. Cleanliness extends beyond just scent; the formulation remains mild and non-irritating due to nourishing jojoba esters (extracted from the readily available natural source) and glycerin (which effectively helps lock in moisture). Notably, it employs surfactants derived from apples and babassu for a luxurious, plant-based, sulfate-free foam.
As the chief writer for Sazua.com (and someone who has always had a passion for everything related to beauty),
Broadleaf Forest
It’s my favorite; I’ve already used up two bottles – one next to my bathroom sink and another in the shower – and I still can’t get enough of it.
I engage in frequent workouts, particularly hot yoga, which means I require a high-performance body wash. This product must effectively remove copious amounts of perspiration without drying out my skin. Many other sulfate-free cleansing options fail to produce the luxurious foam that leaves me feeling thoroughly cleaned. However, this particular option meets all expectations; I doubt anyone could tell it’s sulfate-free during an unbranded trial due to its effectiveness. Additionally, using it transforms my bathroom into a spa atmosphere each time.
Where Oud combined with Amber exudes warmth and sensuality, Broadleaf Forest offers a fresh and invigorating scent without leaning into an overly herbal or medicinal aroma. Although priced at $18 might be higher compared to standard drugstore products, their formulations rival those of high-end brands. Kilikita shares this sentiment: “My previous bottle ran out a month back, and truthfully? It’s constantly on my mind.”
Interested in seeing more? Here’s some additional R29 content for you!
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