A
breath of fresh air
will hit
Oxford Street
As IKEA launches a new outlet where residents of the capital can purchase fresh tables and sample some meatballs, too.
The Grade II-listed property at 214 Oxford Street has undergone extensive renovations to accommodate the Swedish home furnishings company, which will occupy approximately 5,800 square meters across three levels.
Once housing the Topshop store, this place has transformed from offering affordable denim and occasional DJ sets to featuring showrooms crafted by designers based in London.
A broadcast studio has also been established within the facility, designed to accommodate exhibitions and offer interactive experiences.
It has taken quite some time, as IKEA initially purchased the location back in October 2021 for £378 million.
This is merely the most recent announcement aimed at attempting to restore Oxford Street to its former splendor.
Residents of London have consistently voiced their concerns about the famous street being filled with numerous American candy stores and abandoned structures.
I checked out the newly opened Oxford Street IKEA prior to its grand opening — however, there is one issue.
How will the upcoming Ikea store on Oxford Street appear?
Curated shops
–
On the ground floor, you will find three ‘Curated Shops’; these are specialized retail spaces designed by Londoners who aim to capture and honor the essence and variety of the city’s inhabitants.
Ikea’s iconic showroom –
At the Ikea store on Oxford Street, areas and displays have been designed featuring actual residents’ living spaces from across the city. These showcases encompass dedicated work-from-home setups as well as environments tailored for operating a small business, along with ideas for serene balcony retreats.
Design Services –
Customers can access Ikea’s typical design assistance, which includes help with interior design as well as kitchen and bedroom storage planning.
Swedish Deli –
The Ikea store on Oxford Street will feature a 130-seat Swedish Delicatessen. Visitors can enjoy classic fare like hot dogs starting at £0.85, along with signature mains such as packs of eight or twelve meatballs or plantballs priced at just £4.95.
Used and new spaces –
For the first time globally, Ikea’s Oxford Street location will introduce a Live Studio equipped with broadcast facilities. Additionally, the new store will include a Re-Shop and Re-Use zone where customers can purchase pre-owned and retired Ikea items.
Delivery services –
Smaller furniture pieces can be taken away from the store right away, as approximately 3,500 IKEA items are readily available. For bigger items that won’t fit into IKEA’s iconic blue bag, customers have the option to place an order in-store for delivery directly to their homes.
In January, Park House announced that Pandora, Swarovski, Urban Outfitters, Bershka, along with the main River Island store located within the complex, are attempting to terminate their lease agreements.
Microsoft
They have also declared that they will shut down their Oxford Street location to concentrate on ‘expanding digitally’ following the launch of the 21,000 square foot outlet six years back.
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In February, London’s mayor, Sadiq Khan, unveiled his proposal to prohibit vehicles from certain areas.
London
Oxford Street ‘set to transform into something more akin’
Paris
‘ has moved one step closer to becoming a reality.
The $270,000,000 initiative aims to convert Oxford Street into a pedestrians-only zone to bring back its former splendor.
Mr. Khan stated, “This is wonderful news that IKEA will be launching a new flagship store on Oxford Street. This decision shows great faith in London and in our city.”
economy
And within our strategies to revitalize Oxford Street and unleash its full capability.
‘Oxford Street is among the premier retail hubs globally, and our aim is to rejuvenate it. To achieve this, we plan to draw exceptional businesses such as IKEA, thereby fostering job creation and boosting pedestrian traffic.’
‘We have crafted ambitious proposals to transform Oxford Street into a pedestrian-only zone and position it as a world-class destination for shopping, entertainment, and outdoor events. The deadline for this consultation ends on May 2nd, so I urge everybody to share their thoughts.’
Peter Jelkeby, President and CEO
Sustainability
Officer, IKEA UK stated: ‘ Tomorrow, we will mark our new location on Oxford Street with a celebration, which is a significant step towards enhancing accessibility for us.’
‘It will be an IKEA that everyone knows and loves, featuring some new exclusivities specific to this renowned urban center store.’
‘Crafted in partnership with genuine voices and tailored for Londoners, reopening our doors marks a significant milestone after an extensive refurbishment, and we’re genuinely thrilled to unveil it.’
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